hello@playfulsparks.com  +639760678125

ethnic girl having video chat with teacher online on laptop

The Ultimate Rubric to Creating Animated Explainer Videos for Your Brand


ethnic girl having video chat with teacher online on laptop. Explainer Videos
Photo by Katerina Holmes on Pexels.com

Animated explainer videos are a powerful marketing tool for businesses and brands of all sizes. They allow you to communicate complex ideas in a simple, engaging way, which can help you connect with your audience and increase conversions.

However, creating an effective animated explainer video isn’t as simple as throwing together some cute graphics and a catchy soundtrack. To truly resonate with your target audience, you need to approach the process strategically and with a clear understanding of your goals.

Request a quote now!

In this post, we’ll walk you through the ultimate rubric to creating animated explainer videos for your brand, so you can make sure your next video hits all the right notes.

  1. Define Your Goals

Before you start the video creation process, you need to know what you’re trying to accomplish. Are you trying to increase brand awareness? Educate your audience on a new product or service? Drive conversions? Whatever your goal is, make sure it’s clearly defined before you begin.

  1. Identify Your Target Audience

Once you know what you’re trying to accomplish, you need to figure out who you’re trying to reach. Who is your target audience? What do they care about? What problems do they need solved? Understanding your audience is key to creating a video that resonates with them.

Request a quote now!

  1. Develop a Compelling Script

The script is the backbone of your animated explainer video, so it’s important to get it right. Your script should be clear, concise, and engaging, and should speak directly to your target audience. Make sure your script addresses your audience’s pain points and offers a clear solution to their problems.

  1. Choose the Right Visual Style

The visual style of your animated explainer video is just as important as the script. Choose a style that matches your brand and resonates with your target audience. Do you want a cartoonish, playful style? Or something more polished and professional? Whatever style you choose, make sure it fits with your brand personality and messaging.

  1. Incorporate Branding Elements

Your animated explainer video should be a reflection of your brand, so make sure you incorporate branding elements throughout. Use your brand colors, fonts, and logo to reinforce your brand identity and make your video more memorable.

  1. Add a Clear Call-to-Action

Finally, make sure your animated explainer video includes a clear call-to-action (CTA) at the end. What do you want your audience to do after watching your video? Whether it’s to sign up for a free trial, visit your website, or make a purchase, make sure your CTA is clear and compelling.

By following these six steps, you can create an animated explainer video that effectively communicates your message, resonates with your target audience, and helps you achieve your marketing goals.

PlayfulSparks Production Cover
PlayfulSparks Production BDP

Don't Miss it!

We don’t spam! Read our privacy policy for more info.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.


Discover more from PlayfulSparks Production BDP

Subscribe now to keep reading and get access to the full archive.

Continue reading