Animated explainer videos are a powerful marketing tool for businesses and brands of all sizes. They allow you to communicate complex ideas in a simple, engaging way, which can help you connect with your audience and increase conversions.
However, creating an effective animated explainer video isn’t as simple as throwing together some cute graphics and a catchy soundtrack. To truly resonate with your target audience, you need to approach the process strategically and with a clear understanding of your goals.
In this post, we’ll walk you through the ultimate rubric to creating animated explainer videos for your brand, so you can make sure your next video hits all the right notes.
- Define Your Goals
Before you start the video creation process, you need to know what you’re trying to accomplish. Are you trying to increase brand awareness? Educate your audience on a new product or service? Drive conversions? Whatever your goal is, make sure it’s clearly defined before you begin.
- Identify Your Target Audience
Once you know what you’re trying to accomplish, you need to figure out who you’re trying to reach. Who is your target audience? What do they care about? What problems do they need solved? Understanding your audience is key to creating a video that resonates with them.
- Develop a Compelling Script
The script is the backbone of your animated explainer video, so it’s important to get it right. Your script should be clear, concise, and engaging, and should speak directly to your target audience. Make sure your script addresses your audience’s pain points and offers a clear solution to their problems.
- Choose the Right Visual Style
The visual style of your animated explainer video is just as important as the script. Choose a style that matches your brand and resonates with your target audience. Do you want a cartoonish, playful style? Or something more polished and professional? Whatever style you choose, make sure it fits with your brand personality and messaging.
- Incorporate Branding Elements
Your animated explainer video should be a reflection of your brand, so make sure you incorporate branding elements throughout. Use your brand colors, fonts, and logo to reinforce your brand identity and make your video more memorable.
- Add a Clear Call-to-Action
Finally, make sure your animated explainer video includes a clear call-to-action (CTA) at the end. What do you want your audience to do after watching your video? Whether it’s to sign up for a free trial, visit your website, or make a purchase, make sure your CTA is clear and compelling.
By following these six steps, you can create an animated explainer video that effectively communicates your message, resonates with your target audience, and helps you achieve your marketing goals.
